Why Google Wants In on Broadband

Radia, Ryan
February 2010
Multichannel News;2/15/2010, Vol. 31 Issue 7, p21
In this article, the author discusses the plans of Google Inc. to build an experimental fiber-to-the home broadband network that will provide 1 Gigabit per second of Internet connectivity to 500,000 U.S. homes. He believes it is possible that Google's broadband service doesn't initially generate enough revenue as it is a content company and not an infrastructure company. He comments that there is a prospect of creative arrangements between advertising and infrastructure industry.


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