TITLE

HOW TO DO THE EBIF-CANOE TWO-STEP

AUTHOR(S)
ELLIS, LESLIE
PUB. DATE
February 2010
SOURCE
Multichannel News;2/15/2010, Vol. 31 Issue 7, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on the difference in being Enhanced TV Binary Interchange Format (EBIF) ready and Canoe ready in interactive advertising.
ACCESSION #
48213782

 

Related Articles

  • Cable unable to take Sky crown. McKelvey, Charlie // Precision Marketing;3/21/2003, Vol. 15 Issue 23, p15 

    Comments on the interactive television advertising market in Great Britain. Inability of cable to dominate television advertising; Marketing campaign to promote cable; Share of interactive television's marketing expenditure.

  • Interactive TV ads on the horizon. Colman, Price // Broadcasting & Cable;01/04/99, Vol. 129 Issue 1, p66 

    Announces the plans of cable operators, advertising agencies and consumer product companies to bring interactive advertising in television (TV) in 1999. Significance of the plan; Benefit of the Web and digital cable; Views on interactive TV advertising.

  • Hot Topic. Gottesman, Alan // Adweek Midwest Edition;08/21/2000, Vol. 41 Issue 34, p22 

    Talks about interactive television (TV) advertising in the United States. Requirements of interactive advertising on the computer; Lessons to be learned from the European's interactive TV experience.

  • Hot Topic. Gottesman, Alan // Adweek New England Edition;08/21/2000, Vol. 37 Issue 34, p22 

    Reflects on the status of interactive television and its role in advertising in the United States. Factors affecting the development of the application; Condition of interactive television pioneers.

  • Campaign-i.  // Campaign;3/23/2001, Issue 12, p11 

    Reports developments related to interactive television in Great Britain as of March 2001. Recruitment of Maurice Flynn to the interactive television division of Agency.com; Launch of the interactive video newsletter of MTV.co.uk; Benefits of online advertising to business.

  • Can ITV weather deflation and advertiser fatigue? Reid, Alasdair // Campaign;3/23/2001, Issue 12, p16 

    Presents the views of several advertising executives on benefits of interactive television (ITV) in Great Britain. Discussion on the mechanics of advertising; Role of ITV in addressing advertiser concerns; Details on the trading mechanisms of the television market.

  • Interactive TV is set to transform ads landscape. Davies, Oliver // Marketing (00253650);11/28/2002, p22 

    Focuses on the significance of interactive television (TV) technology in television advertising. Measurement of advertising by iTV; Importance of the measurement in making marketing strategy; Examination of the way in which advertising is bought and sold.

  • Interactive TV ads need an audience. Clark, Mairi // Campaign;6/22/2001, Issue 25, p12 

    Comments on developments in the interactive television (ITV) arena. OpenTV's purchase of StaticTV; Launch of JICNET by IPA and ISBA; Prescription for the success of ITV as an advertising medium.

  • Advertisers ready to accept case for ITV's merger plans. Darby, Ian // Campaign (UK);10/18/2002, Issue 41, p14 

    Focuses on the consolidation of sales operation of the Interactive Television (ITV) in Great Britain. Implication of the consolidation on the competition of the television advertising shares; Concerns of the ISBA and IPA on the potential manipulation of advertising rates; Creation of a single...

  • Will interactive media bring advertisers relief? Turznski, Greg // Marketing Week;6/10/1999, Vol. 22 Issue 19, p16 

    Looks at how interactive television may help advertisers in Great Britain to attract and keep consumers. Problems affecting consumers' television spending; Importance of using set-top box technologies.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics