Music Choice Channels Into Young Demo

February 2010
Multichannel News;2/15/2010, Vol. 31 Issue 7, p10
The article informs information on the new full time music video channel SWRV by video on demand music service Music Choice. According to Dave Del Beccaro, Chief Executive Officer of SWRV, this channel will let viewers submit user-generated content, vote for videos and program several shows through mobile phone or online uploads. SWRV will launch ten interactive shows which include news show "Majority Rules," "Vidi-cations," and "SWRV Takeover."


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