Networks Make Playoff Push

February 2010
Multichannel News;2/15/2010, Vol. 31 Issue 7, p8
The article reports that television sports networks TNT, and ESPN are banking on big ratings score from their coverage of the National Basketball Association's (NBA) playoff stretch run. Reportedly, the number of viewers for the TNT's NBA telecast has increased massively in the last 3 years. The viewership for ESPN went down as compared to that last year but the network expects an increase in the number of viewers despite of this slow start.


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