What's Next in Whole Life?

Panko, Ron
February 2010
Best's Review;Feb2010, Vol. 110 Issue 10, p46
Trade Publication
The article reports on the performance of whole life insurance during economic crisis in the U.S. It mentions that the tough economic condition that occurred in 2009 not only affected the sales of variable life and universal life insurance products, but paved the way for a positive change in life insurance sector. It states that the sale of whole life increased by 12% in the third quarter of 2009, but the sales of variable universal life (VUL) has declined by over 50%.


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