TITLE

Comcast Rebrand: to Xfinity and Beyond

AUTHOR(S)
FARRELL, MIKE
PUB. DATE
February 2010
SOURCE
Multichannel News;2/8/2010, Vol. 31 Issue 6, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the launch of rebranding campaign by the cable opertor Comcast Corp. The campaign reflects the change in the technology and consumer base by attaching the name Xfinity to all its product lines and platforms. The campaign is led by New York ad agency Siegel & Gale and San Francisco ad giant Goodby Silverstein & Partners.
ACCESSION #
48150311

 

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