TITLE

U.K. tightens rules on newly approved TV product placement

AUTHOR(S)
Hall, Emma
PUB. DATE
February 2010
SOURCE
Advertising Age;2/15/2010, Vol. 81 Issue 7, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on a 2010 decision from British regulators to allow product placements, other than those for alcohol or unhealthy foods, in British television programs. A discussion of the impact that the placements will have on the finances of television broadcasters in Great Britain is presented. British consumers' dislike of product placements is examined.
ACCESSION #
48137138

 

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