U.K. tightens rules on newly approved TV product placement

Hall, Emma
February 2010
Advertising Age;2/15/2010, Vol. 81 Issue 7, p4
Trade Publication
The article reports on a 2010 decision from British regulators to allow product placements, other than those for alcohol or unhealthy foods, in British television programs. A discussion of the impact that the placements will have on the finances of television broadcasters in Great Britain is presented. British consumers' dislike of product placements is examined.


Related Articles

  • Kit Kats in Corrie? Grimshaw, Colin // Marketing (00253650);6/2/2005, p21 

    The article discusses OfCom's desire to allow product placement on television programs in Great Britain. Surreptitious product placement is rife in British TV, just as it is in films, but no payment is made to the producers. Some producers believe that viewers in the country will never be...

  • Tougher than fiction. Hird, Christopher // Sight & Sound;Nov2001, Vol. 11 Issue 11, p5 

    Evaluates British reality television series as a form of documentary program. Definition of a documentary; Overview of several British reality television series; Contradictory objectives of British television.

  • HBO's 'Band' takes a shot from the BBC. Clarke, Steve // Variety;8/20/2001, Vol. 383 Issue 13, p7 

    Focuses on the positive ratings received by television (TV) program `Band of Brothers,' aired by HBO in Great Britain. Significance of the TV program to the production industry in Great Britain; Television networks which will broadcast the TV program.

  • EVERYONE'S TALKING ABOUT...LITTLE BRITAIN SERIES TWO.  // Gay Times (09506101);Nov2004, Issue 314, p13 

    Presents information on the second series of the television program "Little Britain" in Great Britain. Schedule of the program; New characters; Release of "Little Britain: The Complete Radio Series 1 & 2."

  • Sink or swim. Clark, Malcolm // New Statesman;7/9/2001, Vol. 130 Issue 4545, p42 

    Deals with the failure of the reality television show `Survivor' to gain audience acceptance in Great Britain. Poor ratings of the program in the country; Details on the marketing of the show by British owners Lord Alli and Charlie Parsons in the United States where its became a hit; What the...

  • July TX guide.  // Televisual;Jul2002, p78 

    Presents a television program guide for producers in Great Britain in July 2002.

  • Tube tied by reality. Clarke, Steve // Variety;10/28/2002, Vol. 388 Issue 11, pA10 

    Reports on the performance of the television programs in Great Britain. Success of 'The Office' from BBC2; Reality shows in Great Britain; Problems faced by producers in financing contemporary drama.

  • The organisational pressures that lead to fake TV programmes. Higham, Nick // Marketing Week;2/18/1999, Vol. 22 Issue 3, p19 

    Comments on the factors that contributed to the proliferation of fake television programs in Great Britain. Faked documentary on Colombian drug smuggling; Phenomena threatening the credibility of factual television programs.

  • Ad-funded TV is hindered by second-choice system. Foster, Richard // Marketing Week;7/29/1999, Vol. 22 Issue 26, p14 

    Looks at the reason why there is only one advertiser-funded television program in Great Britain. Effective communications strategies other than advertiser-funded program (AFP); Possible benefit of AFP over broadcast sponsorship.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics