TITLE

COMPETITIVE ADVANTAGE - EVOLUTION AND CHALLENGES

AUTHOR(S)
George, Ciobanu; Laurentiu, Dragomir; Catalin, Barbu
PUB. DATE
March 2008
SOURCE
Annals of the University of Oradea, Economic Science Series;2008, Vol. 17 Issue 1, p83
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Competitive advantage is the result of a firm's planned strategy. The strategic direction is realised through the ability of producing greater profits than the competitors. Many factors are equally important in producing a position of success. Some of these are industrial factors, others are resources and competencies of the single firm. The sum of all these forces results in creating and sustaining a successful position, in other words a competitive advantage. This study focuses on the evolution of the concept of competitive advantage from the study of the industrial environment to the analysis of inner resources such as knowledge and specific competencies embedded in firms.
ACCESSION #
48129117

 

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