TITLE

CONNECTIONS

PUB. DATE
February 2010
SOURCE
FoodService Director;2/15/2010, Vol. 23 Issue 2, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents an update on promotional activities and marketing programs implemented by several companies for U.S. food service operators as of February 2010. Coffee-Mate's Feel the Love 2010 promotion program has been launched with the 28 Days of Coffee-Mate Sweepstakes in February 2010. A marketing program has been created by Barilla Foodservice to help college and university operators increase sales with pasta dishes. A recipe contest has been launched by Florida Strawberry Growers Association and the "Taste of the South Magazine."
ACCESSION #
48125867

 

Related Articles

  • PRODUCTS. Cobe, Patricia // Restaurant Business;Oct2010, Vol. 109 Issue 10, pFSB22 

    The article evaluates several products including Spaghetti Rigati from Barilla Foodservice, Anchor Cheese Shotz from McCain Foods Ltd., and Shakes & Smoothies from Dreyer's Grand Ice Cream Inc.

  • Reach Out to Colleges. Huston, Kathy // Wearables;Feb2012, Vol. 16 Issue 2, p37 

    The article explains the opportunities offered by colleges and online learning sites to merchandise promoters in selling various products including game-day giveaways, uniforms and fundraising items such as pennants, totes and stickers with university names and logos.

  • Barilla is proud to introduce the Best Catering Product of the Year.  // Vending International;Aug2007, Vol. 41 Issue 8, p30 

    The article evaluates the Girasole al Gorgonzola frozen food from Barilla Foodservice.

  • News Bites.  // Chef Magazine;Jun2011, Vol. 55 Issue 5, p6 

    The article offers news briefs related to the U.S. hospitality industry as of June 2011 on topics including appointment of Ed Rhodes as vice president at Phillips Foods Inc., website launched by the company Barilla Foodservice, and contest by Bocuse d'Or UDSA Foundation.

  • WB pushes 'Pucca' products. Graser, Marc // Daily Variety;5/29/2009, Vol. 303 Issue 38, p7 

    The article reports on the plan of Warner Bros. (WB) to sell Pucca, a branded product, in the U.S. Pucca, which is owned by Vooz Co. in Korea, will be available on WB's consumer product license making it a more consumer friendly product. It further states that the Pucca merchandise will include...

  • Sealey's winter promotion.  // Irish Motor Management;Sep/Oct2009, p29 

    The article offers information on several products being offered by Sealey's as part of their winter promotion such as the range of Lithium-ion Cordless Rechargeable Inspection Lamps and an Automotive Breakdown Kit with lug wrench, booster cables, fuel can, high-vis raincoat, and tow rope.

  • CONNECTIONS.  // FoodService Director;1/15/2012, Vol. 25 Issue 1, p44 

    This section offers U.S. food industry news briefs as of January 2012 including the launch of the promotion 28 Days of Coffee-Mate Sweepstakes, a new website for PreGel Key Accounts at pregelkeyaccounts.com, and the relaunch of Mars Foodservices website MARSFoodservices.com.

  • WORD OF MOUTH: THE KEY TO UNLOCK HINTERLAND. Prialatha, P.; Mathi, K. Malar // Journal of Management & Science;Jun2012, Vol. 2 Issue 2, p81 

    Advertising and other promotional efforts form crucial part of rural marketing communication, that to with increasing rural prosperity, marketers are keen to inform villagers about the benefits of buying and consuming their products and services. The promotion aspects always create a challenge...

  • LG shifts its promotions to top gear. Avenell, Patrick // Appliance Retailer;Oct2009, Vol. 15 Issue 9, p11 

    The article offers information on the outdoor event organized by LG Electronics named Masterchef Australia. The event promoted LG's range of cooking and kitchen appliances and also served to launch a new high-end DVR and a massive consumer promotion. The event featured celebrity chef Justine...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics