February 2010
FoodService Director;2/15/2010, Vol. 23 Issue 2, p64
Trade Publication
The article presents an update on promotional activities and marketing programs implemented by several companies for U.S. food service operators as of February 2010. Coffee-Mate's Feel the Love 2010 promotion program has been launched with the 28 Days of Coffee-Mate Sweepstakes in February 2010. A marketing program has been created by Barilla Foodservice to help college and university operators increase sales with pasta dishes. A recipe contest has been launched by Florida Strawberry Growers Association and the "Taste of the South Magazine."


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