TITLE

Building A Brand

AUTHOR(S)
Ramsey, Lindsey
PUB. DATE
February 2010
SOURCE
FoodService Director;2/15/2010, Vol. 23 Issue 2, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article describes how the University of Missouri (UM) in Columbia has focused on branding residential dining units in 2010, based on the perspectives of Steve Simpson, associate director of Campus Dining Services at UM. The UM food service department aims to review each of its operations and has decided to offer a limited menu to enable the product staff to focus on creating quality offerings. Brand transformation has also been undergoing at Eva J's which has been decided to become a restaurant offering Asian cuisine and will be branded as such.
ACCESSION #
48125865

 

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