Bountiful Brands

Ramsey, Lindsey
February 2010
FoodService Director;2/15/2010, Vol. 23 Issue 2, p56
Trade Publication
The article details how two food service operators in the U.S. established a new self-brand. The University of San Diego's Dining Services was able to create the Tu Mercado grocery store, which offers vegan, vegetarian, all-natural and organic products, through a partnership with United Natural Foods and efforts made and a lot research, according to Loryn Johnson, director of marketing for Auxiliary Services. The food service department of Wayzata School District in Minnesota has worked with a marketing agency to develop a marketing plan and a tagline.


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