Pie in the sky

Cobe, Patricia
February 2010
FoodService Director;2/15/2010, Vol. 23 Issue 2, pFSB2
Trade Publication
The article features the strategies implemented by several restaurant operators in dealing with purchasing decisions, branding and challenges that come with making and serving pizza. According to Russell Bellanca, president of Alfredo of Rome and owner of Trattoria Cinque in New York City, they go to great lengths to bring in products from Italy including lardo, pancetta and guanciale. John Arena, co-owner of Metro Pizza in Las Vegas, Nevada, said that they offer many pizza styles and buy more American speciality products.


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