Investing and the Human Brain

Shagrin, Steven S.
January 2010
Journal of Financial Planning;Jan2010 Practice Management, p25
Academic Journal
The article offers information on how the human brain affects the investment deal of many people. It relates how fear, desperation, and depression, which is sometimes referred as emotional investment affects the investors. Further, it highlights the book of Jason Zweig entitled "Your Money and Your Brain," which notes that losing money in a deal makes the amygdala more active.


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