Consumers Party On For Major Brands

McMains, Andrew
February 2010
Adweek;2/1/2010, Vol. 51 Issue 5, p5
Trade Publication
The article examines the use of house parties for direct marketing of products by large corporations which produce brand name products. Companies including Microsoft, Kraft Foods and Verizon are are recruiting consumers to serve as hosts of parties where new products or services are demonstrated to guests.


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