TITLE

The importance of maintaining brands

AUTHOR(S)
Hoffman, Simon
PUB. DATE
July 2001
SOURCE
Cabinet Maker;7/6/2001, Issue 5245, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on maintaining furniture brands in Great Britain. Promotions in newspapers and television; Protection of marketplace against discounted own label product; Installation of contemporary furniture retailers of own stores.
ACCESSION #
4808553

 

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