TITLE

In whom we trust

AUTHOR(S)
Syedain, Hashi
PUB. DATE
January 2010
SOURCE
People Management;1/28/2010, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article takes a look at how companies can regain employee and customer trust in the light of the devastation wrought by the economic crisis. It identifies empathy as a quality that needs to be cultivated although it is not easy to define and deliver. Several companies surveyed defined empathy as an attitude which exhibits caring and listening to employees and customers' needs. It describes how British-based insurance group AXA introduced a strategy based on trust after discovering that customers did not trust the industry in general.
ACCESSION #
48077341

 

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