Cablevision High on Interactive-TV Ads
- Cablevision Set to Break New Ads. Bryan, Scott // Adweek Eastern Edition;2/19/2001, Vol. 42 Issue 8, p8
Reports the launch of advertising campaign for Cablevision Systems in New York, New York. Concept of the campaign; List of television advertisements produced by Berlin Cameron & Partners; Budget for the campaign.
- Cable squabble scrambles TV ad signals. Adelson, Rachel // Crain's New York Business;7/26/93, Vol. 9 Issue 30, p31
Reports on the implications of Cablevision of Connecticut's policies and cable re-regulation on Fairfield County television station advertising. Cablevision's threat to drop five local broadcasters; Fears on losing critical ad revenues; Expectation of shifts in ad rates in fall of 1993.
- Cablevision Quietly Preps EBIF Launch. Spangler, Todd // Multichannel News;11/9/2009, Vol. 30 Issue 42, p22
The article focuses on the move of Cablevision Systems Corp. to use the enhanced TV binary interchange format (EBIF), for interactive TV advertisements. It notes that software developer Zodiac Interactive is the provider of the user agent for Cablevision's Cisco/Scientific Atlanta set-top boxes....
- Cablevision Puts Set-Top DVR Pitch in Play. Donohue, Steve // Multichannel News;6/5/2006, Vol. 27 Issue 23, p6
Reports on the decision of Cablevision Systems Corp. to launch television commercials for a more conventional digital video recorder (DVR) service that stores video in set-top boxes. Cost of the DVR service per month; Plan of Cablevision to start testing the network DVR service in May 2006 in...
- Cablevision adds interactive ads. Morgan, Richard // Variety;05/11/98, Vol. 371 Issue 1, p165
Announces the formation of first interactive advertising and marketing unit of Cablevision's advertising sales unit. Media platforms which the unit is exclusively devoted to.
- BRIEFLY NOTED. // Electronic Media;01/01/2001, Vol. 20 Issue 1, p3
Presents a round-up of news about the television industry in the United States as of January 2001. Industry contributions to the 2000 elections; News wars in Houston, Texas; Local broadcast ad sales during the first three quarters of 2000; Cablevision Systems.
- Wall Street jitters boost CNBC. // Electronic Media;04/24/2000, Vol. 19 Issue 17, p20
Cites developments concerning cable television in the United States as of April 24, 2000. Daytime viewership ratings of CNBC on April 17, 2000; Cablevision Systems Corp.'s sale of its cable systems in Massachusetts to AT&T Corp.; Increase in national advertising revenues for cable television in...
- Multichannel News Index (MNI). // Multichannel News;8/11/2014, Vol. 35 Issue 30, p25
The article lists several multi-system cable operators and media companies, presents statistics on the growth of several television networks and also informs about the advertisement growth of mass media company Viacom. Topics discussed include price rates of cable television company Cablevision,...
- Cablevision Preps Rollout Of Addressable-Ad Play. Crupi, Anthony // MediaWeek;3/9/2009, Vol. 19 Issue 10, p4
The article reports that the cable television company Cablevision will introduce television advertising targeted though the set-top operating boxes of 500,000 of its subscribers in New York City. The advertising will be routed to subscribers based on census data on their gender, income, and...