TITLE

CRIME PAYS

AUTHOR(S)
UMSTEAD, R. THOMAS
PUB. DATE
January 2010
SOURCE
Multichannel News;1/18/2010, Vol. 31 Issue 3, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the positive implication of crime television shows in terms of shaping and boosting cable network's brand-building strategy in the U.S. It mentions that the high viewership of such programs boosted their popularity as audiences tend to become more attracted to darker and more graphic content of such shows. It affirms that cable executives acknowledge that such programs are important for them to build and create a brand that can be at par with top-rated cable networks.
ACCESSION #
48067879

 

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