Persuading Clients to Diversify Successful Company Stock

Schneider, John
July 2001
Journal of Financial Planning;Jul2001, Vol. 14 Issue 7, p80
Academic Journal
Presents a case study on how financial advisors can persuade clients to diversify successful company stock. Psychological attachment of investors with their stocks; Reason for the apprehension of clients to sell their stocks; Benefits of portfolio diversification.


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