TITLE

Organizational Perception Management: A Framework to Overcome Crisis Events

AUTHOR(S)
Hargis, Michael; Watt, John D.
PUB. DATE
March 2010
SOURCE
Organization Development Journal;Spring2010, Vol. 28 Issue 1, p73
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Crisis events can threaten organizations through each stage of their life cycle. Further, research suggests that crises are happening more regularly and across a wider range of issues (Hart et al., 2001). Thus, it is important to understand the steps that organizations can take to mitigate loss due to crisis events, as well as speed recovery efforts. This paper examines how perception management can influence the speed and degree to which an organization recovers from a crisis. We highlight two cases to demonstrate the interrelationship between crisis management and perception management. Additionally, we present a framework to guide business leaders through the use of perception management within a crisis context.
ACCESSION #
48056249

 

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