Hetzel's Career Comes Full Circle at Rentrak

Spangler, Todd
January 2010
Multichannel News;1/25/2010, Vol. 31 Issue 4, Special section p7
The article profiles Cathy Hetzel who is the president of Rentrak Corp. in the U.S. It states that Hetzel has worked for many cable industries which include rainbow Media, Disney Channel, and Music Choice. According to the chief officer Jim Chiddix, Hetzel is always on the edge of having new programming ideas and that Hetzel is always willing to take the risks. In addition, Hetzel is focusing on the company's view on analytics to the television industry and on sales and marketing side.


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