TITLE

Hetzel's Career Comes Full Circle at Rentrak

AUTHOR(S)
Spangler, Todd
PUB. DATE
January 2010
SOURCE
Multichannel News;1/25/2010, Vol. 31 Issue 4, Special section p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article profiles Cathy Hetzel who is the president of Rentrak Corp. in the U.S. It states that Hetzel has worked for many cable industries which include rainbow Media, Disney Channel, and Music Choice. According to the chief officer Jim Chiddix, Hetzel is always on the edge of having new programming ideas and that Hetzel is always willing to take the risks. In addition, Hetzel is focusing on the company's view on analytics to the television industry and on sales and marketing side.
ACCESSION #
48038313

 

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