IFC's Caserta Chose Cable Over Dance--and Soared

Miller, Stuart
January 2010
Multichannel News;1/25/2010, Vol. 31 Issue 4, Special section p2
The article profiles Jennifer Caserta who is the executive vice president and general manager of the Independent Film Channel (IFC) in the U.S. It states that Caserta learned her marketing experiences from Food Network, Westwood One Inc., and Oxygen Media before becoming president of advertisement sales at IFC. According to the president of IFC, Evan Shapiro, Caserta is persistent with her work, and knowledgable about television. By July of 2008, she was General Manager of the network.


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