TITLE

IFC's Caserta Chose Cable Over Dance--and Soared

AUTHOR(S)
Miller, Stuart
PUB. DATE
January 2010
SOURCE
Multichannel News;1/25/2010, Vol. 31 Issue 4, Special section p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article profiles Jennifer Caserta who is the executive vice president and general manager of the Independent Film Channel (IFC) in the U.S. It states that Caserta learned her marketing experiences from Food Network, Westwood One Inc., and Oxygen Media before becoming president of advertisement sales at IFC. According to the president of IFC, Evan Shapiro, Caserta is persistent with her work, and knowledgable about television. By July of 2008, she was General Manager of the network.
ACCESSION #
48038305

 

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