Study: Real-Time TV Use Dips by Youths
- Lumps for the Sponsor. // Time;11/26/1951, Vol. 58 Issue 22, p75
The article focuses on the results of a survey released by Advertest Research in 1951 which demonstrated that 7.5% of the television (TV) viewers believe TV commercials are actually worse in 1951 than in 1950.
- TV audience research gets a makeover. // Finweek;5/2/2013, p55
The article reports that the television (TV) audience research needs to be changed after the auditing audience surveys company CESP conducted an audit on the Television Audience Measurement Survey (TAMS), the research product which advertisers based their TV advertising decisions in South Africa.
- Networks Like When Viewers Watch a LOT. McClellan, Steve // Broadcasting & Cable;7/21/2003, Vol. 133 Issue 29, p26
Focuses on effects of cable television (TV) network on its viewers. Information about a survey estimating number of viewers of several TV channels; Suggestion of Tim Brooks, executive vice president of research of the cable TV network Lifetime regarding this issue.
- Los programas de televisiÃ³n estadounidenses y la percepciÃ³n de la violencia en televidentes de Monterrey, Mexico. Huerta Wong, Juan Enrique // Zer: Revista de Estudios de Comunicacion;may2006, Vol. 11 Issue 20, p71
This document reports on a telephone survey carried out between May and June 2004, whose central aim was to investigate whether US television differentiates the way in which television spectators of the metropolitan area of Monterrey construct their vision of the violence around them. The...
- Stop, Look & Listen. // Time;3/20/1950, Vol. 55 Issue 12, p79
The article offers information on a 1950 survey conducted at Burdick Junior High School wherein 223 of its 447 pupils were found to be watching television four hours a day and students shared that they found discussion programs as boring.
- CNN Touting Greater Out-of-Home Viewers. Lafayette, Jon // Television Week;3/22/2004, Vol. 23 Issue 12, p3
Focuses on a survey reported by CNN which shows that Fox News Channel has far more viewers out of home. Importance of the survey to CNN; Comments from CNN on Fox News; Number of viewers of CNN per month according to a study conducted in December 2003 to January 2004.
- People are Like That. Lison, J. C. // Saturday Evening Post;8/22/1953, Vol. 226 Issue 8, p83
The article cites a recreational survey on the effect of television on children's bedtimes in a Midwestern city in the U.S. Findings revealed that children from first to sixth grades said they spent an average of eighteen and a half hours a week watching television. In addition, those in grades...
- TV viewing is on a high as commercial impacts jump. Ramsay, Fiona // Media Week;5/27/2008, Issue 1164, p10
The article reports that television viewing in Great Britain during the first quarter of 2008 is at its highest since 2004 at an average of 3.97 hours per individual per day. The survey was announced by the Institute of Practitioners in Advertising as figures for daily viewing for commercial TV...
- TV advertisers defy logic, pay more for less. Schultz, Don E. // Marketing News;6/9/2003, Vol. 37 Issue 12, p14
Focuses on the problems of U.S. marketers regarding the increasing cost for television advertising. Reason for the decline in television audience; Findings of a survey regarding the use or abuse of media; Percentage of the respondents that regularly leave the room if they watch television and a...
- Television dominates in China's up-and-coming cities. // Media: Asia's Media & Marketing Newspaper;10/16/2008, p14
The article reports on the dominance of television (TV) in the media industry in China. According to a CSM survey from 60 cities including Anqing and Zigong, nearly 90% claimed to watch at least some TV every day. It states that over 96% claimed to watch TV once a week. The data shows that as...