Cisco Farms Out Guide

Spangler, Todd
January 2010
Multichannel News;1/25/2010, Vol. 31 Issue 4, p30
The article reports on the deal between Cisco Systems Inc. and Itaas Inc. regarding taking charge of the interactive-television firm to support the Scientific Atlanta Resident Application (SARA) guide for Cisco's Ecplorer set-top box platform. It states that Itaas provides product enhancements called for CISCO and SARA and will pass through with CISCO's verification before it is released. According to president of Itaas, Vibha Rustagi, it is their pride to become SARA's source of enhancements.


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