TITLE

Negro Baseball League Project Was a Public-Affairs Home Run for Cox

AUTHOR(S)
Gibbons, Kent
PUB. DATE
January 2010
SOURCE
Multichannel News;1/25/2010, Vol. 31 Issue 4, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the effort of Cox Communications Inc. in Central Florida to revive the Negro Baseball League project public-affairs program that aims to replicate the projects in other Cox systems outside the state. According to general manager Mike Giampietro, he wanted to share to emotional education among employees the diversity of skin color racism. Moreover, the NBL programs win the Association for cable Communicators' ESPN Good Sports Award.
ACCESSION #
48038248

 

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