Mr. Madison Avenue Is Happiest When All Sides Win

Atkinson, Claire
January 2010
Multichannel News;1/25/2010, Vol. 31 Issue 4, p4a
The article profiles Irwin Gotlieb who is the chef executive officer (CEO) of GroupM Co. in the U.S. and uses technology, data and instincts in order to help advertisers reach consumers. It states that Gotlieb is an evangelist of future media and was named media agency executive by "AdWeek" magazine. According to Gotlieb, big media companies must classify audiences to smaller pieces and increases its value in order to promote monetization opportunity.


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