Writing MTV's New Script

Umstead, R. Thomas
January 2010
Multichannel News;1/25/2010, Vol. 31 Issue 4, p4
The article reports on the changes of music television (MTV) programming in the U.S. in order for the network to recover its declining ratings and draw its target of young adults. According to newly executive vice president David Janollari, the network will launch two scripted shows in June 2010 and will add additional pilot programs. It notes that MTV has always been a pioneer program that speaks the essentiality of young people and their contemporary lives.


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