TITLE

Kellogg's is latest brand to abandon campaign sites for social media

AUTHOR(S)
Cooper, Will
PUB. DATE
January 2010
SOURCE
New Media Age;1/21/2010, p03
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the introduction of Kellogg's Krave cereal bar will be advertised solely through social networks and no longer on campaign sites.
ACCESSION #
48023795

Tags: INTERNET advertising;  KELLOGG Co.

 

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