Sisk, Michael
January 2010
Bank Technology News;Jan2010, Vol. 23 Issue 1, p22
Trade Publication
The article focuses on the "Mobile Monday" a Wells Fargo & Co.'s experimentation of the capability of the online social network, Twitter, of serving as a customer communication channel. In this experimentation, mobile telephone product managers ask questions and respond to questions of people who follow the company on Twitter. It indicates that valuable customer research and goodwill from two-way dialogue is the result of this experiment.


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