BET: African-American Influence Surging

Umstead, R. Thomas
February 2010
Multichannel News;2/1/2010, Vol. 31 Issue 5, p8
The article reports on the study conducted by BET Networks showing that African American is increasing in buying power and has an influence on media and technological trends in the U.S. It states that the buying power of African American rise to 55% and an increase of 10% in population is noted in 2008. It also cites that 31% of the group spending dollars is going toward the purchase of cellphones and computers. An overview on other findings of the report is also presented.


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