NBCU Eyes Ratings Gold

Reynolds, Mike
February 2010
Multichannel News;2/1/2010, Vol. 31 Issue 5, p4
The article reports on the prediction of Alan Wurtzel, president of research at NBC Universal Inc (NBCU). that around 200 million viewers will watch the Winter Olympics from February 12-28, 2009 in Vancouver, British Columbia. It states that NBCU will a record of 835 hours of coverage of the Winter Olympics across several television and media platforms. Wurtzel also expects an increase in video streaming through its mobile wireless application protocol (WAP) site.


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