Multimedia Shopping Experience
- SALE IN AISLE 6. // Design News;Nov2009, Vol. 64 Issue 11, p18
The article reports that the Giving Cart System from Klever Marketing Inc. is now being tested at The Market in Park City in Utah. It states that the Giving Cart alerts shoppers on new promotions as they wind through the store. It adds that previous marketing attempts have failed due to...
- 'Loyal' shopping trolley to roll out. // Precision Marketing;2/1/2002, Vol. 14 Issue 18, p9
Provides information on the Klever-Kart shopping trolley designed by Klever Marketing that could revolutionize the way supermarkets target their customers. Features of the trolley; Functions of the screen that is mounted upon the handles of a shopping trolley.
- Springboard Retail Networks. // Display & Design Ideas;Jun2005, Vol. 17 Issue 6, p60
The article reports that Springboard Retail Networks launched its Concierge Electronic Shopping System, designed to increase convenience and deliver new product information to consumers, build sale for retailers and provide marketers with new advertising opportunities. The system is an in-store...
- Opinion: Wireless Ads Excel In Style. Lee, Rikki // Wireless Week;03/20/2000, Vol. 6 Issue 12, p48
Focuses on the challenges faced by wireless companies in attracting the attention of its customers through advertising. Features of advertising campaigns that should be considered by wireless companies; Method that help companies attract customers.
- Wireless Ads Await Call. Charski, Mindy // Inter@ctive Week;10/16/2000, Vol. 7 Issue 42, p47
Deals with the increasing popularity of wireless advertising. Wireless devices which let advertisers target users; Estimated increase in revenue from wireless advertising in 2005.
- United States Wireless Advertising. // Wireless Advertising Industry Profile: United States;2002, pN.PAG
Presents a profile of the wireless advertising industry in the United States. Background on Datamonitor, a business information company specializing in industry analysis; Executive summary of the industry; Market overview; Market value; Market segmentation; Competitive landscape; Leading...
- Pushy Push-Marketing. Sextro, Dareen // Wireless Review;02/15/2000, Vol. 17 Issue 4, p9
Comments on the plans of a media auditing firm to begin auditing the subscriber fees and services of wireless carriers which could lead to their inclusion in the advertising business. Possible reaction to the use of wireless devices in advertising; Advertisers' acceptance of wireless devices as...
- Drool. Sextro, Darren // Wireless Review;12/01/2000, Vol. 17 Issue 23, p7
Presents an article about wireless advertising. Benefits of targeted advertising; How targeted advertising works; Disadvantages of wireless push advertising.
- Selling Wireless Advertising. Swartz, Nikki // Wireless Review;01/01/2001, Vol. 18 Issue 1, p47
Looks at the future of wireless advertising. Revenues expected for wireless advertising by the year 2005; Factors that must be considered when doing a wireless advertising campaign; Example of wireless advertising; Advantages of wireless advertising. INSET: Look Before You Advertise.