Multimedia Shopping Experience

Mendez-Wilson, Deborah
July 2001
Wireless Week;7/9/2001, Vol. 7 Issue 28, p28
Trade Publication
Provides information on an in-store wireless advertising system offered by Klever Marketing Inc. that enables advertisers to send messages, advertisements and promotions to shoppers via wireless devices mounted on shopping carts. Criticism of in-store wireless advertising; How the Klever-Kart system works; Issues on privacy raised against the use of the system.


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