TITLE

Multimedia Shopping Experience

AUTHOR(S)
Mendez-Wilson, Deborah
PUB. DATE
July 2001
SOURCE
Wireless Week;7/9/2001, Vol. 7 Issue 28, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on an in-store wireless advertising system offered by Klever Marketing Inc. that enables advertisers to send messages, advertisements and promotions to shoppers via wireless devices mounted on shopping carts. Criticism of in-store wireless advertising; How the Klever-Kart system works; Issues on privacy raised against the use of the system.
ACCESSION #
4801008

 

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