BEHAVIORAL TARGET MARKETING: Virtual stalker or virtual coach?

Bohi, Heidi
February 2010
Alaska Business Monthly;Feb2010, Vol. 26 Issue 2, p10
The article focuses on the essentiality of behavioral target (BT) marketing as a way for marketers to understand the interests and habits of consumers. BT allows marketers to serve people relevant and timely advertisements on one Web site or across multiple sites. Jeffrey Chester, founder and executive director of the Center for Digital Democracy, notes the potential of advertisers and marketers to release the BT technique without considering their global ethical and societal implications.


Related Articles

  • How to measure engagement. Weil, Adam // Direct Marketing News;Sep2011, Vol. 33 Issue 9, p28 

    In this article the author discusses the way to gauge the engagement level of customers to a certain product and its impact on their buying behavior by using proper marketing campaign.

  • Handling Clueless Customers.  // Yard & Garden;Jan/Feb2010, Vol. 33 Issue 2, p6 

    The article focuses on the different marketing strategies of dealers to increase their sales by giving quality customer services and longer store hours in the U.S.

  • Direct-to-fan model aims to drive and motivate.  // Music Week;6/26/2010, Issue 25, p11 

    The article focuses on the freemium model developed by direct-to-fan (D2F) solutions company d2mondo which aims to motivate and attract fans and consumers to promote digital retail strategies like electronic commerce and brand marketing.

  • Time to Mobilize. KOURTIS, SPYRO // Seattle Business;Feb2011, Vol. 22 Issue 2, p49 

    The author contends that mobile marketing firms must do more to adjust their marketing methods to suit the changing needs of their customers. He elaborates on why the mobile channel is seen as a potent marketing tool that offers companies multiple ways to reach out to potential customers. He...

  • IT'S A PHILOSOPHY. Wright, Max // Campaign;12/4/2009 Integration Essays, p19 

    The article provides insights related to integrated marketing as a philosophy. It notes that integration is based on recognizing the most appropriate combination of messages and channels for the task of a client. It indicates that in practice integrated marketing is successful, if an advertising...

  • Marketing Inspiration -- Use Testimonials in Your Marketing Efforts.  // Extra Touch Online;Apr2002, p5 

    The article presents some suggestions for gathering and using your customers' heartfelt thoughts about your flower shop. Testimonials are a powerful way to give your business instant credibility. Be creative when thinking of ways to get testimonials, ask a question on a customer-service survey,...

  • Adwatch 19.11.08.  // Marketing (00253650);11/19/2008, p23 

    The article highlights the advertising campaign of Currys in Great Britain. The author stated that the retail brand of the company puts a reassuring emphasis on providing a service for the customer rather than price upfront. In addition, the TV commercial has been labeled as unremarkable because...

  • Why interaction is key to engagement. Cavers, Mike // Precision Marketing;4/4/2008, Vol. 20 Issue 12, p14 

    The article reflects on the significance of interaction to companies in Great Britain. He contends that for businesses to furnish good advertising and branding to consumers, they must have an interactive relationship with them because through one can learn a client's response or comment to a...

  • Social Brand Engagement: A New Idea. Kozinets, Robert V. // GfK-Marketing Intelligence Review;Nov2014, Vol. 6 Issue 2, p8 

    The article discusses the nature of social brand engagement. The move entails the connection, creation and communication between consumers using brand-related language. The connections of consumers in social brand engagement vary by the type and level of the brand's endorsement. A successful...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics