Aging baby boomers will create new sales opportunities for pharma

Krohn, Phil
February 2010
Pharmaceutical Representative;Feb2010, Vol. 40 Issue 2, p26
The article focuses on the opportunity for pharmaceutical sales representatives to improve sales due to baby boomers who will turn 65 starting 2010 in the U.S. It is noted that in spite of the recession experienced by the pharmaceutical industry in 2009 which resulted to dismissal of employees, there are still ways for drugs to be sold. It is noted that sales representatives must change their sales strategy in 2010, the year baby boomers reach 65.


Related Articles

  • The age of a new customer. Cohen, Harold E. // Drug Topics;Jul2002, Vol. 146 Issue 13, p3 

    Focuses on the tasks faced by pharmacists in catering to the Baby Boomer age group as consumers. Implication of the aging of Baby Boomers; Potential of catering to the age group; Responsibilities of pharmacists in communicating with older patients.

  • Bridging the gap. Glass, Amy // Pharmaceutical Representative;Jul2007, Vol. 37 Issue 7, p34 

    The article addresses the problem on generation gap among pharmaceutical sales representatives in the U.S. It describes the characteristics of the three demographic groups, the Baby Boomers, Generation X and Generation Y, and notes that understanding of generational differences is the first step...

  • Niche refuses to grow up.  // Marketing News;12/10/1990, Vol. 24 Issue 25, p1 

    The article focuses on the marketing approach suggested for targeting baby boomers in the U.S. Baby boomers are the highest spending generation even in the face of economic recession. They spend more money than all generations. Unlike their senior parents, boomers are too individualistic to be...

  • Use transgenerational research to catch up with the middle-aged. Boutilier, Robert // Marketing News;9/3/1990, Vol. 24 Issue 18, p23 

    This article reflects on the importance of transgenerational marketing for marketers to meet the needs of baby boomers. Transgenerational marketing recognizes that a lot of purchase decisions are influenced by concern for other people. Some basis rules in transgenerational marketing include...

  • Poll shows 'empty nesters' are driving new home sales. Illia, Tony // Las Vegas Business Press;8/9/2004, Vol. 21 Issue 30, p6A 

    Focuses on the growth in the population of baby boomers in Las Vegas, Nevada. Plan of the baby boomers to become empty nesters; Impact of the increase in the population on sales in housing; Increase in the sales of housing.

  • New values and priorities will dawn with 2000. Griffin, Marie // Drug Store News;10/25/99, Vol. 21 Issue 17, p8 

    Outlines the trends on the values and priorities of the baby boomers in the year 2000. Benefits of the aging process of the baby boomers to the drugstore industry; Predictions on the attitudes of the baby boomers as consumers in the year 2010.

  • Radical retirement means retooling retail pharmacy marketing. West, Diane // Drug Store News;9/24/2001, Vol. 23 Issue 14, p23 

    Predicts that by 2020, the so-called middlescence, an emerging adult lifestage characterizing the period from 40 years to 60 years, will become the marketing center in the United States (U.S.). Percentage of all prescription drugs dispensed in the U.S. that are consumed by the 50-plus crowd;...

  • Savvy, aging boomers buy into pharma mantra. Petrecca, Laura // Advertising Age;7/8/2002, Vol. 73 Issue 27, ps-8 

    Focuses on the marketing strategy of the pharmaceutical industry to reach the baby boom generation in the United States. View that baby boomers are health conscious and are a good target sector for direct marketing; Idea that they seek health information and are a prime market for the role they...

  • Will boomer women defy menopause? Sherrid, Pamela // U.S. News & World Report;09/11/2000, Vol. 129 Issue 10, p70 

    Addresses the possibility that women of the Baby Boom Generation in the United States will defy menopause. Predictions for the age group, which was born in the mid-1900s; Introduction of hormone replacement pills by various pharmaceutical companies; Outlook.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics