TITLE

Aging baby boomers will create new sales opportunities for pharma

AUTHOR(S)
Krohn, Phil
PUB. DATE
February 2010
SOURCE
Pharmaceutical Representative;Feb2010, Vol. 40 Issue 2, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the opportunity for pharmaceutical sales representatives to improve sales due to baby boomers who will turn 65 starting 2010 in the U.S. It is noted that in spite of the recession experienced by the pharmaceutical industry in 2009 which resulted to dismissal of employees, there are still ways for drugs to be sold. It is noted that sales representatives must change their sales strategy in 2010, the year baby boomers reach 65.
ACCESSION #
47994307

 

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