TITLE

Avatar Raises the Bar

AUTHOR(S)
Casey, Bernadette
PUB. DATE
January 2010
SOURCE
License! Global;Jan/Feb2010, Vol. 13 Issue 1, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on director James Cameron's film "Avatar," produced by 20th Century Fox. It earned 77 million dollars in its opening weekend in the U.S. After 2 months of its release, 20th Century Fox launched the movie's merchandising campaign with over 125 products distributed through a number of retailers including Walmart, Target, and Toys "R" Us. Licensed products include videogames from Ubisoft Inc., T-shirts from Jem Sportswear, and statues from Sideshow Collectibles.
ACCESSION #
47966920

 

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