TITLE

How to Retain Customers in a Slowing Economy

AUTHOR(S)
Spiegel, Mort
PUB. DATE
July 2001
SOURCE
Paint & Coatings Industry;Jul2001, Vol. 17 Issue 7, p124
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the importance for a slow-growth company to establish interdependent relationships with customers based on mutual trust and benefit. Emergence of customer relationship management (CRM); Objective of CRM; Importance of CRM strategy to chemical companies; Dimensions to successful CRM; Tips for developing CRM solutions.
ACCESSION #
4796373

 

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