TITLE

Smaller brands could be hit by personalised search, say SEO agency experts

AUTHOR(S)
Cooper, Will
PUB. DATE
December 2009
SOURCE
New Media Age;12/10/2009, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the possibility that the expansion by Google of its personalised search results could skew rankings in favour of bigger brands and make it more difficult to monitor search engine optimization activity, according to leading British search marketers.
ACCESSION #
47917410

 

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