CRM Helps During Hard Times

Kisiel, Ralph
January 2010
Ward's Dealer Business;Jan2010, Vol. 44 Issue 1, p26
Trade Publication
The article discusses the importance of customer-relationship management (CRM) in the automobile industry and trade in the U.S. It states that CRM helps leverage customer information and enable dealers to communicate with their customers. Dealers use CRM software to manage expenses during the economic downturn since it helps them spend less in attracting customers and boost sales.


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