TITLE

CRM Helps During Hard Times

AUTHOR(S)
Kisiel, Ralph
PUB. DATE
January 2010
SOURCE
Ward's Dealer Business;Jan2010, Vol. 44 Issue 1, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of customer-relationship management (CRM) in the automobile industry and trade in the U.S. It states that CRM helps leverage customer information and enable dealers to communicate with their customers. Dealers use CRM software to manage expenses during the economic downturn since it helps them spend less in attracting customers and boost sales.
ACCESSION #
47903766

 

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