Review-Journal joins ad consortium

Miller, Valerie
April 2009
Las Vegas Business Press (10712186);4/13/2009, Vol. 26 Issue 15, pP15
The article focuses on the decision of the "Las Vegas Review-Journal" to join a consortium of newspapers across the U.S. that are selling ads on the popular online search engine Yahoo. According to Al Gibes of Stephens Media Interactive, joining the consortium allows them to sell display advertising into Yahoo by using behavioral targeting. The strategy enables advertisers to have their ads placed on Yahoo to reach people who are already interested in the products. The opinion of Review Journal director Bob Brown on the agreement with Yahoo is presented.


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