TITLE

California Tourism uses the Becks factor

PUB. DATE
December 2009
SOURCE
Travel Weekly (UK);12/4/2009, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on a television advertisement of California Tourism featuring football player David Beckham.
ACCESSION #
47875063

 

Related Articles

  • Hug ON A rug. Rigg, Patty; Dawson, Jenny; Dwyer, Kate // Woman's Day (Australia Edition);12/30/2002, p22 

    Reports on the first television commercial of David and Rebecca Beckham in Japan. Estimated amount the two received for the effort.

  • ad of the week: Becks leads sexy sextet in handsome Haig Club ad.  // Grocer;10/25/2014, Vol. 237 Issue 8178, p73 

    The article reviews the television advertisement for Haig Club's whisky featuring football player David Beckham and directed by Guy Ritchie.

  • LAST WORD.  // B&T Weekly;10/15/2004, Vol. 54 Issue 2493, p32 

    Presents news and developments in marketing and advertising compiled as of October 2004. Launch of the television advertising campaign created for Bonds by the production company, Good Oil Films; Product endorsement earnings by soccer player, David Beckham; Imposition of fine by the U.S. Federal...

  • Adidas calls for youths to take the stage at London 2012. Joseph, Sebastian // Marketing Week (Online Edition);4/10/2012, p6 

    The article reports on the television (TV) advertisement featuring British celebrities David Beckham and Tom Daley, to be launched by Adidas to promote its Take the Stage 2012 Olympics campaign.

  • Becks gets plucky.  // NW;10/27/2003, Vol. 11 Issue 43, p26 

    Features celebrity couple David Beckham and Victoria Adams. Description of the sculpted eyebrows of soccer athlete David Beckham; Information on the couple's television advertisement for Tokyo Beauty Centre; Action taken by Victoria to save their marriage.

  • Sainsbury's Active Kids.  // Campaign;3/1/2013, p5 

    A preview of a television advertisement for Sainsbury's Supermarkets Ltd. starring English football player David Beckham and Paralympian Ellie Simmonds.

  • Alternative Advertising Formats for Cable Television. Keown, Charles F.; Freunschuh, Leslie // Current Issues & Research in Advertising;1985, Vol. 8 Issue 2, p175 

    In a factorial experiment using two lengths of time (2½ and 4 minutes) and two types of format (segmented—individual story line for each product, and nonsegmented—single story line for all products), student subjects were shown cable television commercials featuring five...

  • The kids krunch.  // MediaWeek;7/5/93, Vol. 3 Issue 27, p17 

    Reports on developments in the childrens' market of network television, cable, spot television and print. Marketplace's ways in correcting anomalies arising from rising demand for television time and dwindling ratings. CPM increase of up to 40 percent for commercial time.

  • Upfront may get busier this week. Burgi, Michael // MediaWeek;7/5/93, Vol. 3 Issue 27, p22 

    Reports on advertising activities for cable television networks on the second week of July, 1993. Advertising agencies opting to wait after the holiday weekend to sit down and negotiate with the networks; Comments from an exucutive from USA Networks; Baseball as the area of concentration for...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics