Co-op Travel trials 'Joined-up' approachor web and shops

December 2009
Travel Weekly (UK);12/4/2009, p4
Trade Publication
The article reports that Co-operative Travel Group Ltd.'s high-street stores will benefit from online bookings made by the group in an effort to create a more joined-up approach between the shops and the website. It is stated that all bookings made through the branches' individual pages on the cooperativetravel.co.uk website will be credited to the relevant store.


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