TITLE

WHAT BRANDS, INNOVATIONS, OR TRENDS DO YOU THINK GALVANIZED AND RESHAPED THE SPORTING GOODS INDUSTRY OVER THE PAST DECADE?

PUB. DATE
January 2010
SOURCE
SGB;Jan/Feb2010, Vol. 43 Issue 1, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents various perspectives of what brands, innovations or trends that reshaped the sporting goods industry in the U.S. One views that Under Armour Inc. has made the biggest impact on the business. One thinks that growth of women-only brands has spurred the significant revenue growth in the sector and created great new products. One stresses that the industry was helped out by extreme sports, which added excitement to attract younger people to stay active in sports.
ACCESSION #
47874888

 

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