Reform Might Mean Making Margin on Medicare

February 2010
HealthLeaders Magazine;Feb2010, Vol. 13 Issue 2, p26
The article discusses the results of the "HealthLeaders Media Industry Survey 2010," which revealed the priorities of chief executive officers (CEO) on medical care reform in the U.S. It was noted that quality/patient safety remained as the first priority of CEO this year. It states the rise in the ranking of cost reduction from sixth to third place this year, after about 35% of CEO chosen it as among their priorities. Also stressed is the disagreement among executives on the notion of marketing as a discipline.


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