A Visual Aid for Successful Financial Planning: The Happiness Risk/Reward Pyramid

van Zutphen, Neal
January 2010
Journal of Financial Planning;Jan2010, Vol. 23 Issue 1, p54
Academic Journal
The article discusses topic related to the connection of Happiness Risk/Reward Pyramid to a visual aid for successful financial planning in the U.S. It explains the Happiness Risk/Reward Pyramid is a three-dimensional model that helps financial planners and clients identify and address client's unmeet need. The denotes that the Happiness Risk/Reward Pyramid includes elements from three sources including the concept of self-actualization and hierarchy of needs by Abraham Maslow's and the emotional stages of grief by Elizabeth Kübler-Ross.


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