TITLE

The "R" Word and Your Marketing Campaign

PUB. DATE
January 2010
SOURCE
Journal of Financial Planning;Jan2010, Vol. 23 Issue 1, p16
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article offers information on the survey which shows how consumers react to advertisements that mention the economic downturn in the U.S. Based on the result of the survey, the Americans are accordingly split on their emotional responses, but the more that 50% reaction in neutral or negative. It also mentions that 27% mention of the recession makes a brand see, manipulative, while 23% find it makes a brand seem more realistic.
ACCESSION #
47844607

 

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