Survive, Thrive, Dominate

Ritchlin, Lance
January 2010
Journal of Financial Planning;Jan2010, Vol. 23 Issue 1, p10
Academic Journal
The article focuses on the strategies of various business innovators to survive the financial crisis in the U.S. It states that Charles Darrow found a way people could amuse themselves cheaply at home with the use of parlor game through monopoly board game, while Marin Guitars also tapped the stay at home entertainment market. It also mentions that while other companies cut advertisement budget, Procter and Gamble exploded into radio sponsorship with its radio advertisement "Soap Opera."


Related Articles

  • To Thrive, Contractors Need Strategy to Ramp Up Future. Bavisotto, David // Air Conditioning Heating & Refrigeration News;11/23/2009, Vol. 238 Issue 12, p14 

    The article offers tips on how contractors develop successful business plans during the economic crisis in the U.S. The author mentions that during the tough economic climate, firms must develop effective strategies to survive and stay competitive. Tips to develop an efficient business plan...

  • The Great Shakeout. COLVIN, GEOFF // Fortune International (Europe);3/21/2011, Vol. 163 Issue 4, p41 

    The article focuses on survey results of the most admired companies for 2011 and what the winners did to succeed during the global financial crisis of 2008-2009 and recession. It states that Internet search company Google was declared the best long-term investment and had the greatest soundness...

  • Is your strategy showing? For your firm's best results, it should be. Randall, Richard // Central Penn Business Journal;10/23/2009, Vol. 25 Issue 43, p17 

    The article presents the author's insights regarding the effective business strategy in time of economic downturn. He cites Southwest Airlines Co. that offers lower ticket prices, supports lower costs and has a competitive advantage. It also examines the business strategy, goals and supporting...

  • DEVELOPING MANAGEMENT AND OPERATIONAL PHILOSOPHIES TO FULFIL NEW CRITICAL SUCCESS FACTORS. Scalera, Francesco // International Conference on Economics & Administration Proceedin;Nov2011, p480 

    The present work starts with the observation of the current international crisis that has not spared the business world, affecting mainly the industrial sector. Thus, companies are now more than ever called upon to ensure their competitiveness by meeting some critical success factors that are...

  • Procesinio valdymo ir pokyčiŲ diegimo organizacijoje metodologiniai aspektai. Klimas, Darius; Ruževičius, Juozas // Current Issues of Business & Law;2009, Vol. 4, p72 

    In recent years the concept of process management has become one of the main lines of the theory of organizational activity development and management. The identification of changes and their rapid implementation are extremely important and relevant under the conditions of the current global...

  • Corporate Response to Global Financial Crisis: A Knowledge-Based Model. Gupta, Vipin // Futures: News, Analysis & Strategies for Futures, Options & Deri;Jul2011, Vol. 40 Issue 7, preceding p1 

    The article presents a study on the responses of emerging market firms toward global financial crisis. It highlights the need for strategic restructuring in the emerging markets to build capabilities for resiliency in global economic crises and strengthen the emerging market firms. It develops a...

  • 'Lifestyle,' payer solutions take shape. Alexander, Antoinette // Drug Store News;4/19/2010, Vol. 32 Issue 5, p38 

    The article reports on the moves of food and drug retailer Safeway Inc. to become competitive and to achieve future growth in Pleasanton, California. During the economic crisis, the firm reduced its everyday prices and pursued its Lifestyle concept store. Moreover, in 2009, it remodeled about 82...

  • The new 'trust but verify'. Surz, Ronald J. // Finweek;3/18/2010, p15 

    The article reports on the result of the survey regarding the diversity proposals of asset managers and pension plans during economic crisis in South Africa. Result shows that during the tough economic crisis, consultants developed greater proximity to clients, by adding greater value on larger...

  • The Marketing Grades for 2009. Aksoy, Lerzan // Brandweek;2/8/2010, Vol. 51 Issue 6, p12 

    In this article the author discusses brands which managed to prosper despite the global financial crisis in 2009. Wal-Mart is credited with the most success, having increased its advertising. Kellogg's is also said to have done well by emphasizing the value of its breakfast cereals. Procter &...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics