TITLE

Amex Leverages Loyalty Expertise

AUTHOR(S)
McKenna, Andrea
PUB. DATE
February 2010
SOURCE
American Banker;2/1/2010, Vol. 175 Issue 16, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on American Express Co. (Amex), focusing on the firm's LoyaltyEdge and Business Insights services, which help companies to develop their customer loyalty programs.
ACCESSION #
47842359

 

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