Big firms favor P.R.; little firms like ads

July 1983
American Bar Association Journal;Jul83, Vol. 69 Issue 7, p892
Academic Journal
Presents results of a survey conducted by New York-based research firm Kane Parsons & Associates concerning lawyers' use of public relations and advertising in the United States. Increase in the incidence of lawyer advertising; Advantages of using public relations activities; Reasons for not using public relations.


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