TITLE

Big firms favor P.R.; little firms like ads

PUB. DATE
July 1983
SOURCE
American Bar Association Journal;Jul83, Vol. 69 Issue 7, p892
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Presents results of a survey conducted by New York-based research firm Kane Parsons & Associates concerning lawyers' use of public relations and advertising in the United States. Increase in the incidence of lawyer advertising; Advantages of using public relations activities; Reasons for not using public relations.
ACCESSION #
4783214

 

Related Articles

  • Lawyer advertising levels off; P.R. use growing. Reskin, Lauren Rubenstein // ABA Journal;Jun84, Vol. 70 Issue 6, p48 

    Reports on the state of lawyer advertising and public relations (PR) activities in the U.S. as of June 1, 1984. Growth in the number of American Bar Association members who engage in PR; Percentage of lawyers who have tried advertising.

  • 'Killing' all the Lawyers. Curtin Jr., John J. // ABA Journal;Sep90, Vol. 76 Issue 9, p8 

    Addresses the low esteem in which the U.S. law profession is held by the public. Book about lawyer books 'Skid Marks'; Lawyer-bashing among public officials; Steps for improving the public's perception of lawyers.

  • OBITER DICTA.  // ABA Journal;Apr92, Vol. 78 Issue 4, p34 

    Presents interesting and unusual stories about U.S. lawyers and matters regarding the law. Miami lawyer Roy Black; 'Trade names' used by lawyers in advertising in Yellow Pages; Lawyer anecdote.

  • When Your Case Hits the Front Page. Harper, Timothy // ABA Journal;Jul84, Vol. 70 Issue 7, p78 

    Reports on the implications of mass media publicity on lawyers and the legal system in the U.S. Details of several court cases with mass media coverage and publicity; Advice on lawyers on how to handle and prepare for media interviews; Recommendations on how to control publicity; Need to...

  • Business may have answer to lawyer 'image problem' Gaare, Craig // American Bar Association Journal;Dec77, Vol. 63 Issue 12, p1690 

    Discusses the increasing image problem for U.S. businessmen, and how they are dealing with it. Views expressed during a conference on corporate responsibility; Lessons for lawyers who are similarly beset with image problems.

  • Strange bedfellows? Stateman, Alison // Public Relations Tactics;Jul97, Vol. 4 Issue 7, p3 

    Highlights the increasing trend among lawyers joining public relations firms in the United States despite their usual contradicting relationship.

  • THE PENALTIES OF PUBLIC OPINION. Hudson, Howard Penn // Public Relations Quarterly;Summer72, Vol. 17 Issue 1, p4 

    Editorial. Comments on the role of public relations counselor as advocate in the United States. Penalties due to damaging rumors about reputation; Use of public relations techniques to reverse the tide of public opinion and exonerate the client; Incorporation of the concept of advocacy in the...

  • PR warning flag: Ethics stressed in marketing. Silas, Faye A. // ABA Journal;Jul85, Vol. 71 Issue 7, p20 

    Reports on the ethical conflicts associated with public relations in the legal profession in the U.S. Overview of public relations activities; Pros and cons on the use of lawyer advertising strategies; Implications on lawyers and the practice of law.

  • Lawyer and Public Relations Counselor: Teamwork of Turmoil? Simon, David H. // American Bar Association Journal;Aug77, Vol. 63 Issue 8, p1113 

    Focuses on the relationship between lawyers and public relations practitioners in the field of corporate communications in the United States. Nature of the relationship; Distinction between staff and outside public relations counselors; Opportunities for lawyers and public relations officers to...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics