Warm Up Your LTC Sales

Anderson, Wilma G.
July 2001
Advisor Today;Jul2001, Vol. 96 Issue 7, p26
Trade Publication
Gives pieces of advice on how to sell long-term care (LTC) insurance. Target market for LTC insurance; Tips on designing an effective direct mail letter; Proper ways to meet prospective clients.


Related Articles

  • Try a little TLC to sell LTC insurance. Smith, Michael D. // LAN: Life Association News;Feb98, Vol. 93 Issue 2, p126 

    Offers advice for selling long-term care insurance. Need for an empathic marketing approach; Selling need.

  • Thanks, IRS. Palla, Susan E. // LAN: Life Association News;May98, Vol. 93 Issue 5, p76 

    Encourages insurance agents to mail hand-address envelopes to businesses that have been in existence for five years explaining what long-term-care (LTC) insurance is and possible deductions of the coverage. Inclusion in the letter of a business reply card; US Internal Revenue Service ruling on LTC.

  • LTC insurance as a DI benefit. Higgins, Stacia E. // LAN: Life Association News;May98, Vol. 93 Issue 5, p78 

    Provides tips to insurance agents on how to approach a prospect about the need for long-term insurance.

  • This Could Be The Key To An LTC Sales Breakthrough.  // National Underwriter / Life & Health Financial Services;2/12/2001, Vol. 105 Issue 7, p29 

    Focuses on the factors that could increase sales of long-term care (LTC) insurance in the United States. Drop of the average age of LTC buyers; Reasons for the decision of people to buy LTC insurance at younger ages; Explanations on the retirement planning approach to selling LTC insurance.

  • Reaching For Younger LTC Buyers Is Starting To Pay Off. Koco, Linda // National Underwriter / Life & Health Financial Services;2/12/2001, Vol. 105 Issue 7, p31 

    Focuses on the rise of long-term care (LTC) insurance buyers below age 65 in the United States. Drop of the average age of LTC buyers; Trends in LTC buying; Approaches to selling LTC insurance.

  • Long-term care offers p-c agents cross-selling option. Wane, John; Anderson, Lenny // National Underwriter / Property & Casualty Risk & Benefits Manag;04/13/98, Vol. 102 Issue 15, p2 

    Presents information on the potential of long-term care insurance (LTC) selling in the United States. Overview of the market for LTC; Factors to emphasize when selling LTC; Significance of studying the market and coverage needs of potential policyholders.

  • Making Consumer-Oriented LTC Sales. Piontek, Stephen // National Underwriter / Life & Health Financial Services;2/18/2002, Vol. 106 Issue 7, p24 

    Discusses suggestions on selling long-term care (LTC) insurance. Ultimate goal of consumer-oriented sales of LTC insurance; Way of determining whether the sales are consumer-oriented; Suggestion on explaining policy features and benefits; Important customer service that companies can provide.

  • Dear LTC Insurers: Help Us Sell More. Sadler, Jeff // National Underwriter / Life & Health Financial Services;1/15/2001, Vol. 105 Issue 3, p5 

    Presents several suggestions for selling long-term care (LTC) insurance. Details on the market of LTC insurance; Reason for collaborating with the United States Treasury Department; Information on the Health Insurance Portability and Accountability Act of 1996.

  • Cutting-Edge LTCs Must Be Flexible And Fluid. Kaplan, Samuel X. // National Underwriter / Life & Health Financial Services;12/4/2000, Vol. 104 Issue 49, p10 

    Provides information on the need for flexibility and fluidity in long-term care (LTC) insurance products. Why consumers would choose an LTC policy; Challenges facing the insurers; Features of well-designed products.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics