Forget big budgets and names: What broadcast can learn from E!

Hampp, Andrew
February 2010
Advertising Age;2/1/2010, Vol. 81 Issue 5, p6
Trade Publication
The article focuses on the cable television network E!, owned by Comcast Corp. The network has become significantly profitable thanks to its lower costs of developing and promoting its televisions programs. By concentrating on reality television programs and promoting its television hosts such as comedian Chelsea Handler, it has enjoyed good ratings with programs less expensive than traditional prime time programs.


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