TITLE

Forget big budgets and names: What broadcast can learn from E!

AUTHOR(S)
Hampp, Andrew
PUB. DATE
February 2010
SOURCE
Advertising Age;2/1/2010, Vol. 81 Issue 5, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the cable television network E!, owned by Comcast Corp. The network has become significantly profitable thanks to its lower costs of developing and promoting its televisions programs. By concentrating on reality television programs and promoting its television hosts such as comedian Chelsea Handler, it has enjoyed good ratings with programs less expensive than traditional prime time programs.
ACCESSION #
47814991

 

Related Articles

  • Sci Fi: 'Blasters' Is Past. Umstead, R. Thomas // Multichannel News;8/29/2005, Vol. 26 Issue 35, p8 

    Reports on the decision of cable television Sci Fi Channel to transfer its reality show "Master Blasters" from the 9 p.m. schedule to 11 p.m. Rating of the show on August 10, 2005; Players of the show; Plan of the network to continue experimenting with reality television programs.

  • Networks Feast On New Originals. Giges, Nancy // Advertising Age;5/3/2010, Vol. 81 Issue 18, pC6 

    The article, part of a special advertising section, examines television programming by and television program ratings for cable television. Ratings for original programs financed by cable networks are increasingly competitive with the ratings for prime time broadcast television network programs....

  • What you should watch while watching this fall. STEINBERG, BRIAN // Advertising Age;9/12/2011, Vol. 82 Issue 32, p4 

    The article considers the 2011-2012 prime time television program season in terms of television broadcasting and advertising finance. A series of what are said to be significant issues related to the new season are examined including increased competition from cable television networks, whether...

  • Court's New Outlook Hits Streets. Reynolds, Mike // Multichannel News;7/18/2005, Vol. 26 Issue 29, p18 

    Focuses on the campaign to be launched by cable network Court TV for its television programs. Concept of the campaign to be launched by the cable network for its daytime and primetime shows; Rating posted by the primetime programs of Court TV for the second quarter of 2005; Premiere of the...

  • Ad-Supported Cable Nets Score Record Prime-Time Share. Brady, Shirley // Cable World (10427228);7/07/2003, Vol. 15 Issue 27, p6 

    Reports on the increase in primetime share of advertisement-supported cable networks in the U.S. for the last week of June 2003. List of cable television networks that were included in the top raters; Ratings posted by the Travel Channel for the month of June 2003.

  • Bad boys branch out. Martin, Denise // Daily Variety;6/8/2004, Vol. 283 Issue 45, pB1 

    Focuses on the expansion of the television programming of FX cable network in the U.S. Introduction of new episodes; Achievement of record basic cable ratings; Entry into reality shows.

  • Bravo extends 'Runway' Martin, Denise // Daily Variety;1/31/2006, Vol. 290 Issue 22, p4 

    The article reports on cable network Bravo to order an extra hour of the reality program "Project Runway" in the U.S. The program ranked number one in cable television on the key adults demographics. Network president Lauren Zalaznick decided to add a one-hour reunion special after seeing the...

  • THE DRAMATIC DIFFERENCE. Liesse, Julie // Advertising Age;2008 Cable Guide, Vol. 79, pC5 

    The article examines the increased broadcasting of original prime time television programs by cable television networks. The primary general entertainment cable networks, including A&E, USA, and the Turner Broadcasting networks will all present original programs in the 2008-2009 season. This is...

  • THE RISING TIDE. Brunelli, Richard // Adweek;4/20/2009, Vol. 50 Issue 16, pS2 

    The article, part of a special advertising section, focuses on cable television finance. Ratings for prime time television programs presented on cable networks have become competitive with those presented by the broadcast networks. This has resulted in increased advertising rates and sales for...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics